Simplicity: Is the design simple and clean enough to be flexible and easily recognizable? Is it not too busy, distracting, or confusing?.Most logo designers follow some iteration of these principles of great logo design: We'll get to the process of learning what a logo needs to 'say' later, but first, let's talk about what makes a great logo in the first place. When a designer first takes on a new logo project, he spends a lot of time trying to understand both the organization and its audience. From the concept stage to the final product, what goes into designing a logo? How are designers able to capture an organization's mission and personality into a single, simple image, especially when they aren't a part of the organization themselves? Read on to find out.

We thought it'd be interesting to talk to a few of these designers who know what it's like to create logos from scratch. But for those of us who are brand new to the logo design process, working with freelancers to design a logo can be a challenge in itself.

To tackle such a complex challenge, many brands choose to hire outside help. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand. Logos are usually the most recognizable representation of a company or organization. Even though they're often just small images, logos carry a whole lot of meaning - and designing one comes with a whole lot of responsibility, too.

Why evernote logo elephant